Irresistible Empire: America's Advance through Twentieth-Century Europe. By Victoria De Grazia. Cambridge: Harvard University Press, 2005. 586 pp. Illustrations, bibliography, notes, index. Cloth, $29.95. ISBN: 0-674-01672-6.
Reviewed by Michael French
Given the proliferation of studies of consumption, a comparative and integrative study in this area is to be warmly welcomed. Victoria De Grazia makes a notable contribution with a study that offers a good deal of interest to business historians. In Irresistible Empire, she deploys and extends the burgeoning literatures relating to consumption and consumers through a series of transatlantic comparisons. The result is a …
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